Our Story

MISSION

At Golden Touch Hair Lounge, we’re more than a barbershop—we’re a space where confidence is crafted, individuality is celebrated, and self-care is essential. Founded by Zoe Soto, a dedicated barber and industry professional since 2015, our roots run deep in quality, authenticity, and community.

In 2020, our journey evolved with the introduction of an all-natural grooming product line, created to give clients clean, confident solutions they can trust. That same passion grew into something bigger—with the opening of Golden Touch Barber Studio in 2023, and now, our new home in Point Pleasant as Golden Touch Hair Lounge.

Our mission is simple but powerful: to empower men of all backgrounds to look and feel their best, and to embrace the skin they’re in. At Golden Touch, grooming is more than a routine it’s a ritual of self-love, personal style, and confidence. Welcome to Golden Touch Hair Lounge, where grooming is an expression of self-love and authenticity.

Founder

Meet Zoe Soto, the creative force and visionary behind Golden Touch Hair Lounge. A dedicated professional in the barbering industry since 2015, Zoe has built her career around precision, passion, and purpose. In 2020, she expanded her impact by launching an all-natural grooming product line, designed to give clients clean, effective solutions that elevate their daily routine.

Fueled by her commitment to self-care and authenticity, Zoe opened Golden Touch Barber Studio in 2023, and has since grown the vision into Golden Touch Hair Lounge a modern space where men can experience more than a haircut; they experience confidence, community, and care.

Shop Info

Golden Touch Hair Lounge is now open and proudly serving the Jersey Shore! Offering the latest in fades, shape-ups, classic men’s haircuts, and straight razor shaves, we specialize in clean, tailored grooming that fits your lifestyle.

📍 Visit us at 500 Washington Ave, Unit 6, Point Pleasant, NJ conveniently located and serving the communities of Bay Head, Brick, Brielle, Manasquan, Sea Girt, Wall, and beyond.

💈 Come experience the Golden Touch where your grooming routine becomes a ritual of confidence.

You can book appointments for GoldenTouch:

We also offer a line of all natural men’s grooming and beard care products at GoldenTouch Natural.